High-Utility Rule Mining for Cross-Selling.
Dongwon LeeSung-Hyuk ParkSongchun MoonPublished in: HICSS (2011)
Keyphrases
- rule mining
- cross selling
- high utility
- candidate generation
- association rule mining
- itemsets
- association rules
- data mining
- knowledge discovery
- pattern mining
- itemset mining
- mining algorithm
- sequential pattern mining
- frequent pattern mining
- rule generation
- frequent itemset mining
- databases
- associative classification
- frequent itemsets
- pattern discovery
- data mining algorithms
- frequent patterns
- interestingness measures
- mining association rules
- pruning strategy
- data analysis
- data streams
- transaction databases
- sequential patterns
- preprocessing
- data mining techniques
- information retrieval
- text mining