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Big data analytics and market performance: the roles of customization and personalization strategies and competitive intensity.

Mahmoud Abdelrahman Kamel
Published in: J. Enterp. Inf. Manag. (2023)
Keyphrases
  • big data analytics
  • big data
  • recommender systems
  • collaborative filtering
  • databases
  • social media
  • user profiles
  • image intensity
  • decision making
  • information technology
  • user model
  • online auctions
  • user modeling