Cooperative Advertising in Dual-Channel Supply Chain Under Asymmetric Demand Information.

Jianghua Wu Yan Zong Xin Liu

Published in: Int. J. Electron. Commer. (2023)

Keyphrases

supply chain
cooperative
bullwhip effect
lead time
supply chain management
inventory management
inventory control
capacity planning
supplier selection
decision making
information sharing
cost savings
revenue sharing
optimal solution
demand forecasting
information asymmetry