Maximizing Social Influence on Target Users.
Yu Ting WenWen-Chih PengHong-Han ShuaiPublished in: PAKDD (3) (2018)
Keyphrases
- social influence
- social networks
- social interaction
- social relations
- online communities
- online social
- influence propagation
- social psychology
- network structure
- social relationships
- information sources
- user preferences
- link prediction
- power law distribution
- viral marketing
- social graph
- social media
- user interface
- service providers
- recommender systems
- mobile devices