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The Effect of Individual Needs, Trust and Identification in Explaining Participation Intentions in Virtual Communities.
Juan Juan Han
Raymond Jun Zheng
Yunjie Xu
Published in:
HICSS (2007)
Keyphrases
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virtual communities
situated learning
online communities
positive effects
trust management
social networks
trust and reputation systems
information sharing
virtual world
social support
critical mass
trust model
content analysis
community members
individual level
social aspects
purchase intention
data collection