Triangular Bidword Generation for Sponsored Search Auction.

Zhenqiao Song Jiaze Chen Hao Zhou Lei Li

Published in: CoRR (2021)

Keyphrases

sponsored search
sponsored search auctions
click prediction
sponsored search advertising
budget constraints
online advertising
search engine
computational advertising
user experience
online auctions
click models
web search
search behavior
online markets
bidding strategies
digital libraries
click through rate