Model-based Constrained MDP for Budget Allocation in Sequential Incentive Marketing.
Shuai XiaoLe GuoZaifan JiangLei LvYuanbo ChenJun ZhuShuang YangPublished in: CoRR (2023)
Keyphrases
- markov decision processes
- website
- reinforcement learning
- data mining
- decision making
- long term
- planning under uncertainty
- finite state
- consumer behavior
- markov decision problems
- customer relationship management
- model free
- decision theoretic
- linear program
- initial state
- state space
- search engine
- financial services
- dynamic programming algorithms
- machine learning