A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains.
Mir Mehdi SeyedEsfahaniMaryam BiazaranMohsen GharakhaniPublished in: Eur. J. Oper. Res. (2011)
Keyphrases
- supply chain
- revenue sharing
- uncertain demand
- supply chain management
- quantity discount
- pricing model
- inventory policy
- demand uncertainty
- lead time
- dynamic pricing
- game theory
- pricing mechanism
- inventory management
- service level
- inventory control
- single product
- bullwhip effect
- supplier selection
- decision making
- financial markets
- periodic review
- planning horizon
- revenue management
- safety stock
- data mining