Determinants of mobile consumers' perceived value of location-based advertising and user responses.
Trisha T. C. LinFernando de la Cruz ParagasJohn Robert BautistaPublished in: Int. J. Mob. Commun. (2016)
Keyphrases
- user acceptance
- mobile devices
- user satisfaction
- mobile phone
- user interface
- end users
- relevance feedback
- location aware
- online advertising
- mobile services
- location information
- search advertising
- user centric
- user experience
- mobile applications
- mobile computing
- website
- user profiles
- user interaction
- recommender systems
- information overload
- user model
- mobile learning
- mobile internet
- mobile advertising