An empirical study on effects of electronic word-of-mouth and Internet risk avoidance on purchase intention: from the perspective of big data.
Yu-Hsi YuanSheng-Hao TsaoJiin-Tian ChyouSang-Bing TsaiPublished in: Soft Comput. (2020)
Keyphrases
- big data
- purchase intention
- online shopping
- electronic word of mouth
- product quality
- online stores
- survey data
- virtual communities
- cloud computing
- data analysis
- social media
- data management
- customer satisfaction
- business intelligence
- service quality
- positive or negative
- process control
- databases
- knowledge discovery
- website
- data warehousing