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Effects of Accrual Rates in Cooperative Advertising Programs for Channel Members with Risk Preferences.
Bin Liu
Dong Liang
Feimin Zhong
Jinxing Xie
Published in:
Asia Pac. J. Oper. Res. (2023)
Keyphrases
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cooperative
decision making
soft constraints
multi agent
multi agent systems
risk management
cooperative learning
multi channel
high risk
computer programs
risk assessment
multiple criteria
data mining
multi attribute
game theory
user preferences
field effect transistors
internet advertising