Keyword Management System Based on Ontology for Contextual Advertising.
Youngkweon JangTaesang LeeKyongmin KimWonhee LeeDongun AnSeungjong ChungPublished in: ALPIT (2007)
Keyphrases
- contextual advertising
- management system
- keyword extraction
- online advertising
- keywords
- short text
- search advertising
- text retrieval
- website
- semantic information
- knowledge representation
- web pages
- user behavior
- knowledge base
- display advertising
- search engine
- sponsored search
- text summarization
- document retrieval
- machine learning