The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms.
Mengzhou ZhuangEric (Er) FangJongkuk LeeXiaoling LiPublished in: Inf. Syst. Res. (2021)
Keyphrases
- shopping behavior
- online advertising
- ranked list
- marketing campaigns
- search engine
- descending order
- real time
- consumer behavior
- internet advertising
- product reviews
- online shopping
- online learning
- user behavior
- sponsored search
- supply chain
- viral marketing
- life cycle
- highly ranked
- online retailers
- display advertising
- web search
- search costs
- small and medium sized
- attitudes toward