AdSelector: A Privacy-Preserving Advertisement Selection Mechanism for Mobile Devices.
Yang LiuAndrew SimpsonPublished in: Comput. J. (2017)
Keyphrases
- privacy preserving
- selection mechanism
- mobile devices
- privacy preserving data mining
- mobile phone
- multi party
- private information
- context aware
- privacy preservation
- private data
- privacy sensitive
- sensitive information
- privacy protection
- data privacy
- vertically partitioned data
- privacy concerns
- location aware
- privacy preserving association rule mining
- partitioned data
- privacy issues
- horizontally partitioned data
- differential privacy
- preserving privacy
- data perturbation
- sensitive data
- homomorphic encryption
- scalar product
- horizontally partitioned
- mobile users
- mobile applications
- personal data
- record linkage
- privacy guarantees
- privacy preserving classification
- mobile environments
- location based services