Technology Knowledge in Marketing Ecosystems: a Framework and Research Agenda.
Mary Ellen GordonJocelyn CranefieldPublished in: ACIS (2017)
Keyphrases
- conceptual framework
- knowledge base
- cost effective
- data mining
- spatial knowledge
- knowledge acquisition
- knowledge discovery
- knowledge representation
- lightweight
- domain experts
- theoretical framework
- case study
- data sets
- dynamic epistemic logic
- long term
- knowledge management
- expert systems
- computer systems
- website
- rapid development
- representation language