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Analysis of the Influence of Social Media Marketing on the Purchase Decisions of Consumers Using Structural Equation Modelling (SEM).

F. V. FerdinandA. F. TanugerahKie Van Ivanky Saputra
Published in: IEEM (2023)
Keyphrases
  • social media
  • data mining
  • long term
  • data sets
  • social networks
  • structural information
  • social networking