An experimental study of consumers' impulse buying behaviour in augmented reality mobile shopping apps.
Jengchung Victor ChenSirapattra RuangsriQuang-An HaAndree E. WidjajaPublished in: Behav. Inf. Technol. (2022)
Keyphrases
- augmented reality
- mobile augmented reality
- mobile applications
- online shopping
- shopping behavior
- mobile apps
- mixed reality
- human computer interaction
- virtual objects
- virtual reality
- mobile devices
- markerless
- real scenes
- mobile phone
- computer generated images
- m learning
- real environment
- user interface
- multi user
- smart phones
- molecular structures
- fiducial markers
- computer vision
- promising experimental results demonstrate
- service quality
- mobile learning
- head mounted display
- virtual environment
- context aware
- multi view
- end users
- computer generated imagery
- three dimensional