Users' Trust Building Processes During Their Initial Connecting Behavior in Social Networks: Behavioral and Neural Evidence.
Isabella KoptonJens SommerAxel WinkelmannRené RiedlPeter KenningPublished in: ICIS (2013)
Keyphrases
- social networks
- social influence
- social network sites
- social media
- virtual communities
- communication patterns
- online dating
- social networking sites
- online communities
- human behavior
- end users
- sharing information
- adaptive behavior
- behavioral model
- behavioral patterns
- user interaction
- influence propagation
- user interface
- online social
- social network analysis
- social interaction
- user activity
- search behavior
- neural network
- social communities
- online social networks
- network architecture
- opinion leaders
- viral marketing
- information propagation
- social connections
- neural mechanisms
- heterogeneous social networks
- behavior analysis
- trust relationships
- reputation systems
- social web
- information diffusion
- privacy concerns
- complex networks
- collaborative filtering
- search engine