Boost CTR Prediction for New Advertisements via Modeling Visual Content.

Tan Yu Zhipeng Jin Jie Liu Yi Yang Hongliang Fei Ping Li

Published in: Big Data (2022)

Keyphrases

visual content
visual features
image retrieval
visual information
video retrieval
low level
image content
sponsored search
spatial relationships
image representation
image collections
multiscale
visual words
key frames
multimedia content
multimedia data
computer vision
web pages