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An Experimental Study of Antecedents and Consequences of Online Ad Intrusiveness.

Scott McCoyAndrea EverardPeter PolakDennis F. Galletta
Published in: Int. J. Hum. Comput. Interact. (2008)
Keyphrases
  • online learning
  • neural network
  • social networks
  • website
  • case study
  • online resources