Interactive effects of individual- and group-level variables on virtual purchase behavior in online communities.
Paurav ShuklaJudy DrennanPublished in: Inf. Manag. (2018)
Keyphrases
- group level
- online communities
- individual level
- purchase behavior
- social influence
- group formation
- social networks
- social relationships
- content analysis
- online learning communities
- social networking
- social media
- quality prediction
- online social networks
- user interaction
- virtual communities
- virtual environment
- data collection
- independent variables
- technology acceptance
- multiagent systems