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Using Social Media Advertising to Increase the Awareness, Promotion and Diffusion of Public and Private Entities.
Eva Lahuerta-Otero
Rebeca Cordero Gutiérrez
Published in:
DCAI (2015)
Keyphrases
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social media
public private
information diffusion
anisotropic diffusion
social context
privacy preserving
diffusion process
public opinion
recommender systems
named entities
diffusion processes
social networks
social interaction
big data
private information
public space