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Antecedents and Moderators of Promotion Messages for Trust in Mobile Banking Services: An Elaboration Likelihood Model Perspective.

Kinana JammoulHabin LeeJisun KimMoongil YoonUthayasankar Sivarajah
Published in: Inf. Syst. Manag. (2023)
Keyphrases
  • likelihood model
  • probabilistic model
  • banking services
  • mobile devices
  • driving forces
  • mobile phone
  • banking industry
  • mobile learning
  • learning environment
  • service quality