Editorial - Marketing Science in Emerging Markets.
Laxman NarasimhanKannan SrinivasanK. SudhirPublished in: Mark. Sci. (2015)
Keyphrases
- data mining
- special issue
- website
- computer science
- social media
- longitudinal study
- consumer behavior
- electronic commerce
- customer relationship management
- short and long term
- scientific knowledge
- science learning
- science education
- knowledge discovery
- artificial intelligence
- data mining techniques
- predictive modeling
- marketing strategies
- enterprise systems
- customer behavior
- mobile devices
- database marketing
- data sets