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The effect of e-commerce on the integration of IT structure and brand architecture.

Horst TreiblmaierAndreas Strebinger
Published in: Inf. Syst. J. (2008)
Keyphrases
  • electronic commerce
  • structural information
  • information integration
  • network architecture
  • real time
  • data integration
  • databases
  • learning algorithm
  • information systems
  • management system
  • data warehouse
  • loose coupling