Yield Optimization of Display Advertising with Ad Exchange

Santiago R. Balseiro Jon Feldman Vahab S. Mirrokni S. Muthukrishnan

Published in: CoRR (2011)

Keyphrases

display advertising
online advertising
advertising campaigns
behavioral targeting
budget constraints
optimization problems
optimization algorithm
contextual advertising
web pages
information exchange
sponsored search
search advertising
global optimization
genetic algorithm