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The Lack of Sharing of Customer Data in Large Software Organizations: Challenges and Implications.

Aleksander FabijanHelena Holmström OlssonJan Bosch
Published in: XP (2016)
Keyphrases
  • customer data
  • customer behavior
  • customer satisfaction
  • marketing strategies
  • real world
  • credit card
  • customer base
  • data mining
  • knowledge discovery
  • privacy preserving