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The Role of Mass Customization in Enhancing Supply Chain Relationships in B2C E-Commerce Markets.
Merrill Warkentin
Ravi Bapna
Vijayan Sugumaran
Published in:
J. Electron. Commer. Res. (2000)
Keyphrases
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supply chain
mass customization
supply chain management
trading agents
bullwhip effect
lead time
supplier selection
electronic commerce
product design
service level
inventory control
decision making
case study
product development
product configuration
business models
decision support system