Trust in open versus closed social media: The relative influence of user- and marketer-generated content in social network services on customer trust.
Boreum ChoiInseong LeePublished in: Telematics Informatics (2017)
Keyphrases
- social media
- online social
- social network services
- social connections
- social influence
- social relationships
- social networks
- user interface
- user experience
- social activities
- user generated content
- user interests
- user profiles
- end users
- recommender systems
- user preferences
- information sharing
- web content
- digital content
- user interaction
- collaborative filtering
- consumer behavior
- content sharing