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A Study of CRM Implementation in Financial Industry.
Chi Wah Man
Wing Yee Winnie Kong
Wai Hung Eddie Yui
Pui Fan Jessie Tam
Hareton Leung
Published in:
CSREA EEE (2006)
Keyphrases
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empirical studies
theoretical framework
efficient implementation
key factors
decision making
empirical analysis
survey data
financial services