Enabling Digital Commerce: Advertising and the Influence of User Behavior.
Lea MüllerPublished in: AMCIS (2019)
Keyphrases
- user behavior
- online advertising
- behavioral targeting
- user interaction
- contextual factors
- user preferences
- search advertising
- user experience
- user interests
- user browsing
- click through rate
- user behavior patterns
- user actions
- social influences
- viral marketing
- click models
- web usage mining
- implicit feedback
- social networking
- individual user
- knowledge base
- user activities
- display advertising
- user activity
- user goals
- user clicks
- search engine
- search sessions
- social network analysis
- data structure
- social networks