Login / Signup

Company Tactics for Customer Socialization with Social Media Technologies: Finnair's Rethink Quality and Quality Hunters Initiatives.

Sirkka L. JarvenpaaVirpi Kristiina Tuunainen
Published in: HICSS (2012)
Keyphrases
  • high quality
  • neural network
  • social media
  • quality measures
  • quality assessment
  • higher quality
  • case study
  • software engineering
  • learning processes
  • product quality