An app a day keeps a customer connected: Explicating loyalty to brands and branded applications through the lens of affordance and service-dominant logic.
Yu-Hui FangPublished in: Inf. Manag. (2019)
Keyphrases
- customer satisfaction
- service quality
- customer service
- potential customers
- online shopping
- call center
- customer loyalty
- service requirements
- service providers
- customer relationship management
- marketing strategies
- electronic commerce
- mobile applications
- user satisfaction
- management system
- customer support
- service times
- service discovery
- customer behavior
- social networking
- quality of service
- user experience
- service oriented architecture
- service systems
- third party
- customer requirements
- logic programming
- point of sale
- information systems