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Ideal Types of Online Shoppers - A Qualitative Analysis of Online Shopping Behavior.
Eeva Kettunen
Tiina Kemppainen
Matias Lievonen
Markus Makkonen
Lauri Frank
Tuomas Kari
Published in:
MCIS (2018)
Keyphrases
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shopping behavior
online shopping
qualitative analysis
online shoppers
quantitative analysis
content analysis
customer satisfaction
online retailers
satisfaction degree
service quality
real time
case study
online learning
computer aided
university students