Establishing business integrity in an online environment: An examination of New Zealand web site privacy notices.
Tony HooperMarta VosPublished in: Online Inf. Rev. (2009)
Keyphrases
- online environment
- website
- data confidentiality
- data quality
- business owners
- legal issues
- business processes
- information systems
- privacy preserving
- online learning environment
- protect sensitive
- outsourced databases
- online course
- ethical issues
- search engine marketing
- data protection
- online marketing
- electronic commerce
- sensitive information
- data mining
- personal information
- business intelligence
- web pages
- web usage mining
- web server
- internet marketing
- privacy protection
- web logs
- business applications
- united states
- learning algorithm