Online ads in familiar and unfamiliar sites: effects on perceived website quality and intention to reuse.
Scott McCoyAndrea EverardEleanor T. LoiaconoPublished in: Inf. Syst. J. (2009)
Keyphrases
- website
- website design
- internet users
- web pages
- high quality
- online learning
- contextual advertising
- user satisfaction
- online advertising
- real time
- online resources
- quality measures
- business owners
- technology acceptance model
- positive effects
- online services
- learning objects
- web users
- web content
- display advertising
- user behavior
- social network sites
- keywords
- behavioral intention
- search engine