An evaluation framework for viable business models for m-commerce in the information technology sector.
Sulabh SharmaJairo A. GutiérrezPublished in: Electron. Mark. (2010)
Keyphrases
- business models
- information technology
- mobile payment
- life cycle
- electronic commerce
- case study
- information systems
- resource based view
- strategic management
- conceptual framework
- knowledge society
- cloud computing
- social commerce
- metadata
- mobile commerce
- business opportunities
- telecommunications industry
- business intelligence