Association Rules Mining Among Interests and Applications for Users on Social Networks.
Huayou SiJiayong ZhouZhihui ChenJian WanNeal N. XiongWei ZhangAthanasios V. VasilakosPublished in: IEEE Access (2019)
Keyphrases
- association rules mining
- social networks
- user profiles
- user interests
- social media
- social networking sites
- association rules
- user interface
- social network analysis
- personal interests
- individual user
- social relationships
- end users
- recommender systems
- social influence
- viral marketing
- micro blogging
- fuzzy association rules
- online social networks
- mining association rules
- apriori algorithm
- data management
- preprocessing
- metadata
- decision making