Assessing the Determinants of the Success of Web-based Marketing Strategies by Destination Marketing Organizations in the United States.
Youcheng WangDaniel R. FesenmaierPublished in: ENTER (2003)
Keyphrases
- marketing strategies
- united states
- support systems
- direct marketing
- search engine marketing
- competitive advantage
- customer satisfaction
- service quality
- customer relationship management
- small businesses
- consumer behavior
- information systems
- online marketing
- decision making
- international business
- united kingdom
- life cycle
- information technology
- user satisfaction
- knowledge management
- intelligence community
- air force
- customer base
- south korea
- marketing campaigns
- data mining technology
- search engine optimization
- service providers
- decision support system
- e government
- software engineering
- artificial intelligence
- information retrieval