You Look like You'll Buy It! Purchase Intent Prediction Based on Facially Detected Emotions in Social Media Campaigns for Food Products.
Katerina TzafilkouAnastasios A. EconomidesFotini-Rafailia PanavouPublished in: Comput. (2023)
Keyphrases
- social media
- prediction accuracy
- consumer products
- online shoppers
- long tail
- social networks
- online shopping
- social networking
- product information
- big data
- prediction error
- prediction algorithm
- prediction model
- online stores
- electronic commerce
- potential customers
- purchase decision
- marketing campaigns
- consumer behavior
- affective computing
- viral marketing
- marketing strategies