Marketing, R&D, and Startup Valuation.
Nitin R. JoglekarMoren LévesquePublished in: IEEE Trans. Engineering Management (2009)
Keyphrases
- data mining
- website
- rate distortion
- social media
- customer relationship management
- long term
- decision making
- predictive modeling
- real option
- database marketing
- direct marketing
- image quality
- telecommunications industry
- marketing strategies
- data mining technology
- portfolio management
- short and long term
- target audience
- database
- purchasing behavior
- online advertising
- data analysis
- web pages
- information systems
- artificial intelligence
- learning algorithm
- genetic algorithm
- real world
- real time