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Managing conflicting revenue streams from advertisers and subscribers for online platforms.
Xin Li
Hari Balasubramanian
Yan Chen
Chuan Pang
Published in:
Eur. J. Oper. Res. (2024)
Keyphrases
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display advertising
online advertising
return on investment
contextual advertising
real time
online services
advertising campaigns
sponsored search
search engine
online learning
data streams
keywords
user behavior
online communities
search advertising