Managing conflicting revenue streams from advertisers and subscribers for online platforms.

Xin Li Hari Balasubramanian Yan Chen Chuan Pang

Published in: Eur. J. Oper. Res. (2024)

Keyphrases

display advertising
online advertising
return on investment
contextual advertising
real time
online services
advertising campaigns
sponsored search
search engine
online learning
data streams
keywords
user behavior
online communities
search advertising