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The effectiveness of advergames compared to television commercials and interactive commercials featuring advergames.

Steven BellmanAnna KempHanadi HaddadDuane Varan
Published in: Comput. Hum. Behav. (2014)
Keyphrases
  • relational databases
  • significant improvement
  • medical images
  • user friendly
  • data sets
  • real world
  • search engine
  • computer vision
  • case study
  • objective function
  • computational complexity
  • computer graphics
  • video clips