The Determinants of eWoM in Social Commerce: The Role of Perceived Value, Perceived Enjoyment, Trust, Risks, and Satisfaction.
Kamel RouibahNabeel A. Y. Al-QirimYujong HwangSara Ghasem PouriPublished in: J. Glob. Inf. Manag. (2021)
Keyphrases
- perceived usefulness
- user satisfaction
- user acceptance
- motivational factors
- continuance intention
- internet shopping
- attitudes toward
- service quality
- structural equation modeling
- perceived risk
- positive effects
- website
- theoretical and practical implications
- factors affecting
- technology adoption
- customer satisfaction
- social interaction