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Defining Brand Identity Through a Kansei-Experience Approach, the Creation of the Experience Framework Boards (EFB).

Daniel Esquivel ElizondoCarole BouchardCarole Favart
Published in: J. Integr. Des. Process. Sci. (2016)
Keyphrases
  • main contribution
  • neural network
  • theoretical analysis
  • rule base
  • data sets
  • probabilistic model
  • conceptual framework
  • using artificial neural networks