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Defining Brand Identity Through a Kansei-Experience Approach, the Creation of the Experience Framework Boards (EFB).
Daniel Esquivel Elizondo
Carole Bouchard
Carole Favart
Published in:
J. Integr. Des. Process. Sci. (2016)
Keyphrases
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main contribution
neural network
theoretical analysis
rule base
data sets
probabilistic model
conceptual framework
using artificial neural networks