Impact of Managerial Responses on Product Sales: Examining the Moderating Role of Competitive Intensity and Market Position.
Yinli HuangYue JinJinghua HuangPublished in: J. Assoc. Inf. Syst. (2021)
Keyphrases
- factors that influence
- competitive market
- market share
- customer base
- competitive environment
- electronic markets
- network effects
- consumer products
- information systems
- pricing strategies
- software vendors
- customer demand
- customer support
- online markets
- early adopters
- stock market
- market conditions
- profit maximizing
- network externalities
- financial data
- information goods
- market demand
- social networks
- decision making
- potential customers
- life cycle
- manufacturing companies
- image intensity
- high tech