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Consumer Responses to Advertising on the Internet: The Effect of Individual Difference on Ambivalence and Avoidance.
Chang Hyun Jin
Jorge Villegas
Published in:
Cyberpsychology Behav. Soc. Netw. (2007)
Keyphrases
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internet advertising
online advertising
search advertising
hong kong
data mining
individual level
email
linear relationship
online marketing
consumer trust