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Consumer Responses to Advertising on the Internet: The Effect of Individual Difference on Ambivalence and Avoidance.

Chang Hyun JinJorge Villegas
Published in: Cyberpsychology Behav. Soc. Netw. (2007)
Keyphrases
  • internet advertising
  • online advertising
  • search advertising
  • hong kong
  • data mining
  • individual level
  • email
  • linear relationship
  • online marketing
  • consumer trust