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A Mixed-Methods Approach to Disclose the Influence of Twofold Information Usefulness on Sales.
Libo Ivy Liu
Jimmy S. J. Ren
Long Song
Kristijan Mirkovski
Published in:
HICSS (2015)
Keyphrases
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significant improvement
machine learning methods
data sets
website
keywords
preprocessing
domain knowledge
empirical studies
sensitive information
private information
knowledge base
association rules
end users
web search
higher level
information content