Co-op Advertising Analysis within a Supply Chain Based on the Product Life Cycle.

Hong Zhang Sheng Zhong

Published in: CIS (2011)

Keyphrases

supply chain
product life cycle
supply chain management
life cycle
revenue sharing
inventory management
cost savings
bullwhip effect
game theory
supplier selection
decision making
customer demand
quantity discount
np hard
evolutionary algorithm
linear programming
lower bound
case study
stackelberg game
data mining