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Operating an Advertising Programmatic Buying Platform: A Case Study.

Juan Carlos Gonzalvez-CabañasFrancisco Mochón
Published in: Int. J. Interact. Multim. Artif. Intell. (2016)
Keyphrases
  • case study
  • real time
  • online advertising
  • marketing campaigns
  • machine learning
  • data sets
  • keywords
  • email
  • mobile applications
  • online shopping
  • distributed architecture
  • marketing strategies
  • consumer behavior